webseminar
Marketing Non-Fiction for Real World Success
August 20, 2009
6:00 - 7:00 PM Eastern Time
Cost to Attend: FREE
Register Today.

Different marketing strategies and actions are necessary at several critical points in order to extend your title's growth and profitability. Find out where these decisive points are, and what you can do to maximize your sales, revenue and profits for long-term success.

For more tips and advice on selling you book, visit our Author Resources Center to download previous web seminars. 

specialoffers

Get Back to the Book with Great End-of-Summer Savings
Contact your Publishing Consultant today to learn more!

Through August 31, 2009:

Take $150 off our popular Author's Advantage Publishing Program for your next book (that's 30% off)!



productfeature

Expedite Your Editing to Meet Your Deadline


Bringing a quality book to market on a tight deadline is now easier with our Expedited Editing services. Let our experienced editors review and provide feedback on your manuscript on a timeline that fits your schedule. Here are the different options:

Editing Service Type of Edit Standard Editing Timeline (per round) Expedited Editing Timeline (per round)
Basic Copy Editing Technical: grammar, punctuation, spelling, and consistency Within 4 weeks Within 10 business days
Comprehensive Copy Editing

Technical: grammar, punctuation, spelling, and consistency

Stylistic: intended use, organization, tone, and characterization

Within 4 weeks Within 10 business days
Comprehensive Plus Copy Editing

Technical: grammar, punctuation, spelling, and consistency

Stylistic: intended use, organization, tone, and characterization

This product is recommended for first-time authors with unedited manuscripts and authors who speak English as a second language.

Within 4 weeks Within 10 business days

A well-edited manuscript is the first step towards producing a polished, published book. Contact your Publishing Consultant to learn how you can begin your Expedited Edit.


industrynews

BookSurge and University of Michigan Bring Rare Books Back in Print

In addition to the many authors and publishers who use print on-demand as a cost-effective, low-risk way to introduce books to the market, more and more public and university libraries are seeing the benefits of print on-demand as well. For libraries, print on-demand provides an economic and environmentally conscious way to support their missions of preserving and making rare or out-of-copyright material broadly available to the public. One library taking this approach is the University of Michigan who recently announced their plans to use the print on-demand technology provided by BookSurge to make more than 400,000 public domain books in over 200 languages available for sale to the public.

Many of the books included for release have been "generally unavailable for a century or more," says Paul Courant, the university's librarian and dean of libraries. "We are very excited to be offering this service as a new way to increase access to the rich collections of the university library." Among the titles that will be offered are rare and one-of-a-kind books, such as Notes on Nursing: What It Is and What It Is Not, written in 1860 by Florence Nightingale and The Art of Perfumery, originally published in 1857.

Visit the Press Room to learn more about how libraries, publishers and authors are using BookSurge print on-demand.


helpfulhint

Create Personal Sales Opportunities with Holiday Cross Promotions

How many copies of your book do you typically keep on hand? Keeping a stock of books handy for personal sales can mean the difference between a sale and a missed opportunity. Contact your publishing consultant to learn about our everyday, low author book pricing.

The holiday shopping season is only a few short months away, now is the perfect time to cross-promote your book through local, regional and national holidays and events. Here are a few ideas on promoting your book through upcoming celebrations.

Back to School Month (August): Promote a children's book at back-to-school sales and book fairs.

National Hispanic Heritage Month (September): Celebrate Hispanic History and your history or memoir at events in your community.

Breast Cancer Awareness Month (October): Donate proceeds from the sales of your book to breast cancer research at fun-runs and charity walks!

Halloween (October 31): Host a ghostly reading of your mystery or thriller at local libraries, restaurants or carnivals.

Veteran's Day (November 11): Honor America's veterans at local memorials or parades with political or history books.

Place your next book order today and get creative about your book promotion efforts!


oneminutewriter

8 Ways to Use Blogging as an Interactive Marketing Tool

by Dana Lynn Smith

Here are some ideas for using blogging in social and interactive ways:

1. Encourage your readers to share your content with others.
Make it easy for readers to share your content by adding "share" buttons from http://sharethis.com or http://www.addthis.com. Then ask readers to share by including text at the end of your best posts such as: "Do you know someone who might benefit from these tips? Just click the Share This button below to send a link by email or recommend this post on your favorite social site."

2. Actively solicit comments.
Get readers engaged by including a sentence at the end of some posts inviting comments. Thank each commenter and make a further comment based on what they said.

3. Make comments on other blogs.
Making insightful comments on related blogs is a terrific way to boost your visibility and create links and traffic to your site. Subscribe to the top blogs related to your book's topic or audience and watch for posts that you can comment on. Comments should be helpful and relevant, not self-promotional.

4. Write guest posts for other blogs.
Contact other bloggers that cater to your audience and offer to write a guest article. Include a brief bio and a low-resolution photo. Search for blogs at http://blogsearch.google.com/.

To read the full article and see more helpful blog tips, visit the BookSurge website!

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer's Guide to Successful Social Marketing, www.SavvyBookMarketer.com. For free book marketing tips, go to www.BookMarketingMaven.com

brag.

Has Your Book Been Recognized? Brag About It!
If your book has received rave reviews, won an award or received a traditional publishing contract, we want to hear about all the details! Click here to tell us about your success.

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